BRILLIANT SHINE CAMPAIGN
Art direction & Design
John Frieda Brilliant Shine Launch
John Frieda’s new Brilliant Shine Collection promises more facetted & up to 10% shinier blonde after just one use.
To launch this new product line, strongly emphasise its USP, and prepare the world for 110% of shine, we collaborated with Austrian sunglass designer Andy Wolf to create a limited edition pair of Brilliant Shine sunnies.
We then partnered with two blonde, high profile fashion Influencers as product ambassadors and models for our launch film and photo shoot.
Social Media incentive
The glasses, alongside product samples, were sent to selected Influencers, and fans had the chance to win a pair each week if they uploaded a selfie to the John Frieda website, using a special Brilliant Shine filter.